Have you ever felt like you weren’t living up to your true potential? Or that you once had dreams that you’ve now given up?
All Good Craft Granola Bars was born from that feeling. I spent many years working a good job for a Fortune 500 company. But I was dreading the idea of cubicle life for another 25 years. I was unsatisfied at work and it began affecting my family life.
This is the part where I’m supposed to say I quit my job to start a granola bar company. However, I actually left in order to start my personal training and event DJ businesses. But the granola bars I had been making with spent grain from a homebrewing hobby were building a small fan club. Soon I had more orders for granola and not enough beer grain to make them. So I reached out to a local VA Beach brewery, Deadline Brewing Project, and they gave me a fresh batch of grain from that day’s brew. Since then we’ve been on a mission to fight food waste, hunger, and boring snacks!